How Viewers read a web page


Warning: Use of undefined constant vs - assumed 'vs' (this will throw an Error in a future version of PHP) in /home/vssrvorg/public_html/wp-content/themes/vs-simplicity/single.php on line 38

Warning: Use of undefined constant simplicity - assumed 'simplicity' (this will throw an Error in a future version of PHP) in /home/vssrvorg/public_html/wp-content/themes/vs-simplicity/single.php on line 38

Warning: A non-numeric value encountered in /home/vssrvorg/public_html/wp-content/themes/vs-simplicity/single.php on line 38

Warning: A non-numeric value encountered in /home/vssrvorg/public_html/wp-content/themes/vs-simplicity/single.php on line 38

Interesting blog entry about how viewers read a screen. What I learned from Eye Tracking Using an eye tracking programme the video plots how people scan across a screen. Often people go quickly from one thing to the next. There is little evidence of people actually reading the text. Most people are scanning for a subheading or picture that interests them.

See also Pro Blogger

What people look at:

  • Headings
  • pictures (including thumbnail
  • Buttons and Menus
  • Lists are popular – blocks of text aren’t.

A useful idea discussed in a previous blog entry is the idea of "don’t make me think " Users of a website don’t want to have to work anything out, they certainly don’t have time to read instructions. (I think even contributors to websites are a bit like this as well)

An interesting comment that Seth Godin made is that if a website is a little different it catches peoples attention.


Warning: Use of undefined constant vs - assumed 'vs' (this will throw an Error in a future version of PHP) in /home/vssrvorg/public_html/wp-content/themes/vs-simplicity/single.php on line 41

Warning: Use of undefined constant simplicity - assumed 'simplicity' (this will throw an Error in a future version of PHP) in /home/vssrvorg/public_html/wp-content/themes/vs-simplicity/single.php on line 41

Warning: A non-numeric value encountered in /home/vssrvorg/public_html/wp-content/themes/vs-simplicity/single.php on line 41

Warning: A non-numeric value encountered in /home/vssrvorg/public_html/wp-content/themes/vs-simplicity/single.php on line 41

Warning: count(): Parameter must be an array or an object that implements Countable in /home/vssrvorg/public_html/wp-content/themes/vs-simplicity/comments.php on line 33

Warning: count(): Parameter must be an array or an object that implements Countable in /home/vssrvorg/public_html/wp-content/themes/vs-simplicity/comments.php on line 34

Comments are closed.